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Apple iLife Style Frames
A Handmade Logo and a Saul Bass Look 

When I was tasked with making a series of boards for this Apple Loop, I was given the watercolor logo from another department, which included these beautifully textured swaths of watercolor washes on paper. The textures and bleeds were so rich that I wanted to create something that had a handmade, Saul Bass, feel to it. From those elements and that creative vision, I built out this storyboard to move through the different elements of the iLife suite in a very bold and stylistically rich way. Although this direction was never pursued, it's one of those series of boards that I am still quite fond of.

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/   sureMOE!    /   Aaron Schurman    /   408.674.1877  /  schurmo@me.com  /  LinkedIn  /  Instagram   /   Creative Direction  /  3D  /  Motion  /  Illustration  /