NFL Network Show Package
Building Broadcast Sports Graphics With a Unique Graphical Approach
When I was working to build some assets for the NFL Network, they were looking to build a package that would be for their Thursday night games. The Creative Direction I was given was to build something more stylized during a time when sports graphics already had a very stereotypical, glossy, reflective look. In the frames below, I was looking to create something that was more textural and would stand out in a sea of broadcast design all looking fairly similar. What was created was a show open, a replay in and out as well as some miscellaneous team graphic pieces. We delivered a unified style with a more textural look and bold, graphical assets.
