Best Buy PLCC Attract Loop
A Lively Branded Loop Utilizing Cinema4D Mograph
Best Buy was looking for a loop to play on the HD wall in their stores to advertise a new credit card. I was tasked with building a style, creating boards, texturing, lighting, animating and rendering the assets for the loop. I utilized a number of tools from the Cinema4D Mograph module, in conjunction with the Best Buy iconic tag, in creating floors, stands, hearts, smiley faces and fun background elements to draw a ton of energy into the message. I built a number of product rotations and camera moves to create transitions from scene to scene for a seamless look. I also utilized Pyroclusters to make some fun blue smoke, creating a genie-like effect.
